Super Bowl LIX (Feb. 9, 2025) delivered the usual “big game, big movies” bundle—mostly short TV spots designed to hype audiences and push them toward full trailers released online the same day.
Below is a complete, reader-friendly roundup of the movie trailers/spots that played in the Super Bowl broadcast window (including pre-kickoff spots that aired right before the game).
Every movie trailer and big-game spot from Super Bowl 2025
Jurassic World Rebirth
Universal’s dinosaur franchise returned with a punchy Super Bowl spot (often noted as airing before kickoff) teasing the film’s new cast and a fresh “dangerous mission” setup.
Mission: Impossible — The Final Reckoning
Paramount’s spot leaned into the series’ signature scale—another adrenaline-forward tease built around Ethan Hunt’s latest (and possibly final) high-stakes run.
Thunderbolts*
Marvel used its Super Bowl real estate to spotlight its antihero team-up, with the TV spot timed to steer viewers toward a longer trailer online.
How to Train Your Dragon
Universal/DreamWorks previewed the live-action reimagining with a “big-screen spectacle” style spot—heavy on the soaring bond between Hiccup and Toothless.
Lilo & Stitch
Disney’s big-game moment was more of a playful Super Bowl-themed teaser than a traditional trailer—focused on Stitch’s chaos in a stadium setting (with limited-to-no film footage in the spot itself, depending on how outlets categorize it).
M3GAN 2.0
Universal promoted the sequel with a Super Bowl-era spot/tease as part of its 2025 slate push.
Novocaine
The Jack Quaid–led action thriller got a Super Bowl spot that sold the high-concept hook (a lead character who can’t feel pain) in fast, punchy fashion.
Smurfs
The new Smurfs movie—promoted as a hybrid-style family adventure—also debuted a Super Bowl spot, with Rihanna’s involvement (including voicing Smurfette) highlighted across coverage.
Trailers that dropped around Super Bowl Sunday (but weren’t “in-game” spots)
F1
Several roundups grouped F1 with Super Bowl trailers because its new preview landed on Super Bowl Sunday; however, major coverage also noted it didn’t air during the game itself (often described as dropping ahead of kickoff).
Also worth noting: despite online teasing, a Sinners trailer did not air during the Super Bowl broadcast, according to contemporaneous reporting.
